2 · 09

Has Rupert Murdoch's paywall gamble paid off? - Online, Media - The Independent

Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International insiders that traffic to The Times site has fallen by 90 per cent since the introduction of charges. "That was the same forecast they were giving us prior to registration and the paywall going up, so whether it's a reflection on reality or not, I don't know.
via independent.co.uk

1 · 09

Sony (client) takes on Kindle with next-gen e-readers | Crave - CNET

via news.cnet.com

1 · 09

Touchable Gadgets Win Over Users Via @NYTimes

Sony

The Sony Reader Touch Edition, to be introduced Wednesday. Researchers say people take naturally to touch screens.

Related

via nytimes.com

31 · 08

Sports Columnist Cunningly Uses Twitter to Prove What?

Washington Post sports columnist Mike Wise pulled a clever stunt yesterday: he put up some fake news on Twitter, to "prove that 'anybody will print anything.'" Actually, he proved it's dumb to assume Mike Wise is a smart, trustworthy journalist.
via gawker.com

30 · 08

Howard Kurtz: Thinner Time magazine still manages to stand out

The impact of such covers may not be as great as when Time asked "Is God Dead?" in 1966, but then again, media audiences everywhere are shrinking. And Time's Web site -- which no longer posts the magazine's stories until two weeks later -- has boosted its audience by 47 percent in the last two years, to 7 million monthly visitors, according to Nielsen.
via washingtonpost.com

25 · 08

How Kanye West's Twitter Killed Music Magazines

via blogs.villagevoice.com

23 · 08

Free of Freemium, Things Are Starting To Look Up At Ning - Via @Taylor Buley

300,000 free communities brought in only 20% of revenue and 25% of traffic; 15,000 paying customers footed the rest.
via blogs.forbes.com

20 · 08

The education of 'Mosque'-tweeter Oz Sultan

The tweet immediately raised hackles: was Park51 now using its tweetstream to make Jewish jokes about an Israeli paper? “Disturbing,” “dismissive” and “snarky,” the project’s tweetstream was called. More locally, Politico’s Ben Smith wrote that “the hyperactive Twitter feed” established the Park51 project “as, if nothing else, a thoroughly New York project.”
via capitalnewyork.com

11 · 08

Twitter Launching Official Tweet Buttons This Week

via mashable.com

6 · 08

It's Dangerous Being a Conservative Media Chief: Alies Packs Heat

Both Ailes and Hannity have a  "carry business" license from the NYPD, which permits them to carry a concealed weapon wherever they go in the city. It's illegal in New York City to possess a firearm without a license. The "carry business" permit is the least restrictive one that the city offers.
via news.yahoo.com

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Kyle Austin

Kyle Austin is a senior communications consultant, soccer coach and an avid fan of the beautiful game.

He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications, marketing and strategic counsel for clients, including: One Laptop per Child, Sony, eHarmony and the Consumer Electronics Association.

He holds a BS from Endicott College in Communications, where he was a four-year letterman and captain of the Men's Soccer team.

Kyle focuses his blogging on the rapid evolution of business, media and marketing in the digital age, while closely examining how businesses are turning into media companies. He has sat down for interviews with numerous thought leaders in the space, including:

- John Markoff of the New York Times

- Robert Scoble of Rackspace

- David Kirkpatrick, author of "The Facebook Effect"

- Shawn McPike of AT&T

- Steve Hamm of IBM

- MC Hammer

- Brian Bergstein of the AP

You can follow him on Twitter @kyledaustin.

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This stream is a place to share bits of thoughts on media, marketing, sports and business from across the Web. "Every company is a media company." ~ Daniel Scheinman, Cisco

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