Kyle Austin is a senior communications consultant and practitioner.
He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications counsel for clients, including: One Laptop per Child, Sony, eHarmony, Consumer Electronics Association, Monitor Group, Bentley Systems and ChoiceStream.
Kyle is an ombudsman at heart and considers the likes of David Kirkpatrick and “Fake Steve Jobs” as friends. While off the 9-5 grind, Kyle enjoys being “productive” by listening to the “Sports Guy’s” podcasts, watching his beloved Red Sox and strategizing the stock move that will allow him to move to Mykonos.
When he makes it off-line, Kyle enjoys playing Futbol – “The Beautiful Game,” snowboarding and using his Twitterberry app. Kyle focuses his blogging on the rapid evolution of media. You can follow him on Twitter at kyledaustin.
Opinions posted here and or through any corresponding comments are his personal opinions, not of Racepoint Group or his clients.
Newsy.com: The Future of Fair and Balanced News?
via racetalkblog.com
New post up on RaceTalk, based on my chat with Newsy.com president and founder Jim Spencer last week.
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Special Report: Digital A-List 2010 - Advertising Age
Why Mtn Dew Let Skater Dudes Take Control of Its Marketing
Soda Took Its 'Dewmocracy' Campaign One Step Further to Find New Agency, Flavors
NEW YORK (AdAge.com) -- Mtn Dew put crowdsourcing into practice by allowing its most rabid fans to create a new version of a soda, even turning over the selection of a creative agency to the fans. FULL ARTICLE-->
via adage.com
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Release: The New York Times Announces Plans for a Metered Model for NYTimes.com in 2011
The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable NYTimes.com to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.
via businesswire.com
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The 10 Stages of Social Media Business Integration
Stage 1: Observe and Report
This is the entry point for businesses to better understand the behavior of an interactive marketplace.
Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.
Reporting: Distill existing social media conversations into an executive report. This early form of reporting is merely designed to provide decision makers with the information they’ll need for continued exploration of social media and its potential impact on business.
via mashable.com
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