Kyle Austin is a senior communications consultant and practitioner.
He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications counsel for clients, including: One Laptop per Child, Sony, eHarmony, Consumer Electronics Association, Monitor Group, Bentley Systems and ChoiceStream.
Kyle is an ombudsman at heart and considers the likes of David Kirkpatrick and “Fake Steve Jobs” as friends. While off the 9-5 grind, Kyle enjoys being “productive” by listening to the “Sports Guy’s” podcasts, watching his beloved Red Sox and strategizing the stock move that will allow him to move to Mykonos.
When he makes it off-line, Kyle enjoys playing Futbol – “The Beautiful Game,” snowboarding and using his Twitterberry app. Kyle focuses his blogging on the rapid evolution of media. You can follow him on Twitter at kyledaustin.
Opinions posted here and or through any corresponding comments are his personal opinions, not of Racepoint Group or his clients.
Release: The New York Times Announces Plans for a Metered Model for NYTimes.com in 2011
The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable NYTimes.com to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.
via businesswire.com
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The 10 Stages of Social Media Business Integration
Stage 1: Observe and Report
This is the entry point for businesses to better understand the behavior of an interactive marketplace.
Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.
Reporting: Distill existing social media conversations into an executive report. This early form of reporting is merely designed to provide decision makers with the information they’ll need for continued exploration of social media and its potential impact on business.
via mashable.com
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Interesting Take: Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
Erik Qualman: In regards to the explosion of social media, everyone is talking about Facebook, Twitter, etc.; why now?
Steve Kaufer: Many have covered that we are all inherently social animals, which is true to some extent, but I think one of the real overlooked beauties of social media is the passivity of it. Unlike e-mail that requires a response, with a site like Facebook, friends or relatives can passively observe, and share without having to interrupt someone else.
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The year of the paywall | The Economist
ON JANUARY 12TH the Standard-Times, a small Massachusetts newspaper owned by News Corporation, will begin charging for access to its website, SouthCoastToday. People who do not subscribe to the paper will have to stump up $3.37 a week to continue reading about high-school basketball games and local disputes over windmills. Even print subscribers will have to pay 39 cents extra a week to see every part of the website. The publication is small, but the move is significant. It is an early brick in a wall that can be expected to rise quickly this year.
via economist.com
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Why Twitter Will Endure: David Carr of Times
No, I’m in narrative on more things in a given moment than I ever thought possible, and instead of spending a half-hour surfing in search of illumination, I get a sense of the day’s news and how people are reacting to it in the time that it takes to wait for coffee at Starbucks.
via nytimes.com
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