Favre on Vikings.com and the Deal Isn't Even Done Yet?
via vikings.com
17 · 08
The Media Equation - AOL Builds Content as Mainstream Media Falters - NYTimes.com
There are 300 working content producers in its New York headquarters, backed by hundreds of other freelancers and programmers in Bangalore, Dublin and Dulles, cranking out copy and editing photos for more than 80 Web sites. Ten are ranked in Technorati’s top 100. Politics Daily, which began in April, already has 3.6 million unique users a month, while Politico, a much more established name, has 1.1 million. In the aggregate, the media properties at AOL have about 76 million unique visitors.
via nytimes.com
12 · 08
Will Rupert Murdoch Lead Way for Paid Online Content? - TIME
You could almost hear the sighs of relief in the hushed, thickly carpeted corridors of high-powered media executives on Aug. 6, when News Corp. chairman and managing director Rupert Murdoch announced that he was going to start charging for online news content by July 2010. At last, they exulted, somebody was jumping in and demanding that consumers pay for a product that has been given away for nothing on the Web. And even better, that somebody was not them.
via time.com
11 · 08
Marketing's Drift Away from Media - BusinessWeek
A survey by Veronis Suhler Stevenson found that spending on below-the-line initiatives accounted for 62% of total marketing spending in 2008, up from 57% in 2004, while standard advertising accordingly fell 5%. More than $250 billion is spent on traditional and Web advertising each year in the U.S., so redirecting even a small percentage of dollars means billions won't go to already stressed established outlets.
via businessweek.com
Media meltdown sent marketers looking for cheaper alternatives and measurable ROI...they may never come back...All the more reason to put up pay walls in my mind...ad's will never fully recover..
Kyle Austin
He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications, marketing and strategic counsel for clients, including: One Laptop per Child, Sony, eHarmony and the Consumer Electronics Association.
He holds a BS from Endicott College in Communications, where he was a four-year letterman and captain of the Men's Soccer team.
Kyle focuses his blogging on the rapid evolution of business, media and marketing in the digital age, while closely examining how businesses are turning into media companies. He has sat down for interviews with numerous thought leaders in the space, including:
- John Markoff of the New York Times
- David Kirkpatrick, author of "The Facebook Effect"
You can follow him on Twitter @kyledaustin.
About
This stream is a place to share bits of thoughts on media, marketing, sports and business from across the Web. "Every company is a media company." ~ Daniel Scheinman, Cisco
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