Bartz with Arrington – A PR #Fail for Yahoo!?
via racetalkblog.com
26 · 05
Stop The Presses: ‘Sunset’ For Print In Five Years, says FT | paidContent:UK
“They’re not saying that, by five years, they’ll completely stop it, but they do see that the sunset is going to be in about five years for them.”
25 · 05
Behind the Times’ new paywall | Tech Blog | FT.com
The time is near for putting to the test Rupert Murdoch’s rhetoric about the value of digital journalism and the evils of Google.
via blogs.ft.com
25 · 05
New Yorker Plans One Price Across Digital Platforms - Advertising Age - MediaWorks
This is going to evolve," New Yorker Editor David Remnick said during a panel on taking print brands online, convened by Conde Nast Digital partly in an effort to tell Conde's digital story more aggressively. "We're going to have a situation where if you pay us X dollars, you can have us in any form you like.
via adage.com
21 · 05
Why @sportsguy33 isn't the cash cow you might think » Nieman Journalism Lab
Let’s do some back-of-the-envelope calculations. Back in November, comScore said that Simmons’s column had averaged 1.4 million pageviews and 460,000 unique visitors a month over the previous six months. His podcast, the B.S. Report, is typically downloaded 2 million times a month. The Book of Basketball sold more than 208,000 copies in 2009. And the Sports Guy has 1.19 million Twitter followers…
Given an estimated ad rate of $10 per 1,000 views (CPM in Web lingo), Simmons’s columns would be worth some $168,000 a year to ESPN. The podcasts are presented by Subway, while Miller Lite also sponsored a weekly Simmons NFL pick — but both of those sponsorships are likely part of larger multimedia crossover deals with ESPN. It would be a stretch to credit more than $400,000 of that money to Simmons, or to say those sponsorships wouldn’t have been attached to other Web content in his absence. The Book of Basketball — published by ESPN Books and Ballantine — has likely brought in nearly $300,000 for ESPN (and considerably more than that for Simmons), but not even the prolific Sports Guy can write a bestseller a year.
But the raw numbers miss a big part of Simmons’s value to ESPN — which is where those 1.19 million Twitter followers come in. “How many publications would like to have that kind of readership right now?” asks Sports Business Journal’s John Ourand, who notes that while Web dollars are a fraction of ESPN’s overall revenues now, they’re growing.
via niemanlab.org
Interesting analysis by Jason Fry of @NiemanLab on their site and on Deadspin. However, I’d have to disagree with his thesis. I’m not sure there’s anything more valuable to ESPN than his nearly 1.2 million moving forward. The guy nearly has as many loyal fans as the NBA: http://twitter.com/NBA and 4X @ESPN: http://twitter.com/ESPN. A marketers’ dream to reach that demo, which follows him across the Web.
Kyle Austin
He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications, marketing and strategic counsel for clients, including: One Laptop per Child, Sony, eHarmony and the Consumer Electronics Association.
He holds a BS from Endicott College in Communications, where he was a four-year letterman and captain of the Men's Soccer team.
Kyle focuses his blogging on the rapid evolution of business, media and marketing in the digital age, while closely examining how businesses are turning into media companies. He has sat down for interviews with numerous thought leaders in the space, including:
- John Markoff of the New York Times
- David Kirkpatrick, author of "The Facebook Effect"
You can follow him on Twitter @kyledaustin.
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This stream is a place to share bits of thoughts on media, marketing, sports and business from across the Web. "Every company is a media company." ~ Daniel Scheinman, Cisco
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