kyledaustin’s posterous

Erik Qualman: In regards to the explosion of social media, everyone is talking about Facebook, Twitter, etc.; why now?

Steve Kaufer: Many have covered that we are all inherently social animals, which is true to some extent, but I think one of the real overlooked beauties of social media is the passivity of it. Unlike e-mail that requires a response, with a site like Facebook, friends or relatives can passively observe, and share without having to interrupt someone else.