Why Mtn Dew Let Skater Dudes Take Control of Its Marketing
Soda Took Its 'Dewmocracy' Campaign One Step Further to Find New Agency, Flavors
NEW YORK (AdAge.com) -- Mtn Dew put crowdsourcing into practice by allowing its most rabid fans to create a new version of a soda, even turning over the selection of a creative agency to the fans. FULL ARTICLE-->
Kyle Austin
He currently serves as an Account Supervisor at Racepoint Group, where he has provided communications, marketing and strategic counsel for clients, including: One Laptop per Child, Sony, eHarmony and the Consumer Electronics Association.
He holds a BS from Endicott College in Communications, where he was a four-year letterman and captain of the Men's Soccer team.
Kyle focuses his blogging on the rapid evolution of business, media and marketing in the digital age, while closely examining how businesses are turning into media companies. He has sat down for interviews with numerous thought leaders in the space, including:
- John Markoff of the New York Times
- David Kirkpatrick, author of "The Facebook Effect"
You can follow him on Twitter @kyledaustin.
This stream is a place to share bits of thoughts on media, marketing, sports and business from across the Web. "Every company is a media company." ~ Daniel Scheinman, Cisco
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